Early History
WPTF was originally called WFBQ, and was the second radio station in Raleigh (N. C. State had the first, WLAC, but it did not last), going on the air September 22, 1924 at 1190 AM, broadcasting at 50 watts. The station was owned and operated by the Wynne Radio Company, owned by William A. Wynne, and the offices and broadcasting facilities were located in the Boone Building next to the Wake County Courthouse. After a year of successful operation, the station had its call letters changed to WRCO, for Wynne Radio Company. On August 19, 1926 the station was authorized to increase its power to 100 watts. Being a more powerful station, they moved their operations to the Sir Walter Hotel. The following year the power was increased to 250 watts. They signed on the air each morning at sunrise and signed off the air at sunset each day. Early in 1927 the station requested from the government 500 watts of power. In June of that year they received word that their request would not be granted, however, they were given authority to move to 1380 on the dial, along with unlimited time on the air.
In 1927, The Durham Life Insurance Company purchased WRCO outright from the Wynne Company and the station's call letters were altered to WPTF. The new owners were given a permit to increase their power to 500 watts and to move to 720 on the dial. New equipment was purchased and the operations were moved to the basement of the old Durham Life building.
Things moved rather rapidly for the new owners. On November 16, 1927, WPTF moved to 550 kilocycles, remaining there until November 1, 1928, when it changed to 680. In 1928, the station was granted another increase in power, this time to 1,000 watts, but was required to sign off at sunset.
Although many attempts were made over the next several years, it wasn't until 1933 that the station increased its power to 5,000 watts. With this authority, WPTF purchased new equipment and moved to Cary, North Carolina, on US Highway 1.
In June, 1940, WPTF was given authority to operate unlimited hours and a month later was granted a construction permit to install new transmitter equipment and increase its power to 50,000 watts.
Almost a year later on a late spring evening, listeners heard these words from the announcer on duty: "Ladies and Gentlemen, there will be a few moments of silence while engineers switch from WPTF's 5,000 watts transmitter unit and begin operation for the first time with its new 50,000 watts transmitter." Thus, on May 24, 1941, WPTF began a new era in broadcasting.
As of 1948, WPTF was an affiliate of NBC Radio. WPTF-FM signed on at 94.5 in 1949 using the tallest of the AM station's three towers off N.C. Highway 54, near the present-day Interstate 40. The FM station later moved to 94.7. Both stations operated from 410 South Salisbury street in Downtown Raleigh. The tower used by WPTF-FM when it signed on is currently used by WKIX-FM.
Bart Ritner went to work at WPTF in 1966, staying for 39 years. He hosted the morning show "Ask Your Neighbor", with people giving advice or recipes. His most popular show was "Open Line", an hour-long call-in-show started in 1966 and expanded to two hours in 1973. Don Curtis, whose company later bought the station called the show "one of the nation's first daily two-way talk programs".
By the 1970s, the AM station offered a "full service format with news, talk, and adult contemporary music," and the FM was playing classical music before switching to album rock and the call letters WQDR-FM in 1973.
Ritner moved to news in 1980. He was the only reporter at a 1982 hostage incident at Central Prison, helping to negotiate and end the standoff. Ritner returned to "Open Line" in 1986 and moved it from evenings to afternoons.
Bob Kwesell, whose conservative views offended a number of listeners but attracted many newcomer and increased advertising, was dropped on November 17, 1986.
WPTF-TV, a nine-year-old station previously called WRDU-TV when Durham Life bought it, joined the two radio stations at their Highwoods Boulevard studios on the north end of Raleigh.
In 1991, Durham Life sold its broadcasting stations. Don Curtis, who bought all of WQDR, had a "controlling interest" in WPTF.
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