WPRT-FM - WPRT-FM

WPRT-FM

At noon on August 29, 2008, the station brought back the rhythmic-leaning hit music format to the Nashville airwaves, launching with Nelly's "Party People". Kidd Kraddick's syndicated program Kidd Kraddick In The Morning was featured in AM drive until, only to be dropped from the lineup in March 2010. The station changed its call letters to WPRT to match the "Party" handle.

In 2009, WPRT began to add more rhythmic pop titles to its playlist, and by June shifted directions to Rhythmic Top 40, thus resulting in Mediabase and Nielsen BDS moving the station to their respective Rhythmic reporting panels the following July, even though they still play non-Rhythmic flavored pop artists like Taylor Swift, a trend that other rhythmics on the panel (like KLUC-FM/Las Vegas and WJFX/Ft. Wayne) are also doing due to a changing taste among listeners. Because of its Rhythmic direction, WPRT now took on Urban Contemporary rival WUBT and both Mainstream Top 40 rivals WRVW and WNFN.

Originally WPRT was the call sign for the now defunct 105.5 FM in Prestonsburg, Kentucky and was the "sister" station to WPRT-AM 960 in Prestonsburg. Today while WPRT-AM still exists, its former "sister" station moved to 105.3 FM and now uses the call sign WXKZ and is owned by Gearheart Communications in Harold, Kentucky, and broadcasts an oldies format.

On May 24, 2011 WPRT-FM changed their format to hot AC, still branded as "The Party".

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