Advertising
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In the late 1990s, with customers' book shopping habits radically changing after the launch of Chapters and Indigo, the store chose to play up its "no frills" image with an advertising campaign that included the following slogans:
- "We occasionally have soft mood lighting. But then we replaced the burnt out fluorescent tubes."
- "Like other bookstores, we have places to sit. But why aggravate your hemorrhoids?"
- "Books priced so low even people who don't read too good are buying them."
These self-deprecating slogans are in the style of Toronto's landmark bargain store, Honest Ed's.
Read more about this topic: World's Biggest Bookstore
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)