Panda Symbol
The Giant Panda mascot of WWF originated from a panda named Chi Chi that was transferred from the Beijing Zoo to the London Zoo in the same year of the establishment of WWF. As the only giant panda residing in the Western world at that time, along with its physical features and status as an endangered species, panda is seen to serve the need of a strong recognizable symbol of the organization. Moreover, the organization also needs an animal that would have an impact in black and white printing. The logo was then designed by Sir Peter Scott from the preliminary sketches made by a Scottish naturalist, Gerald Watterson.
Read more about this topic: World Wide Fund For Nature
Famous quotes containing the word symbol:
“The glance is natural magic. The mysterious communication established across a house between two entire strangers, moves all the springs of wonder. The communication by the glance is in the greatest part not subject to the control of the will. It is the bodily symbol of identity with nature. We look into the eyes to know if this other form is another self, and the eyes will not lie, but make a faithful confession what inhabitant is there.”
—Ralph Waldo Emerson (1803–1882)