World Victory Road (WVR) is a defunct Japanese Mixed Martial Arts (MMA) organization which promoted the Sengoku Raiden Championship in Japan. The organization was formed in 2007 following the purchase of Pride FC by Zuffa. It operated in conjunction with the Japan Mixed Martial Arts Federation (JMM). The Sengoku championship was broadcasted on Fuji TV and pay-per-view in Japan, and on HDNet in United States.
Beginning with the December 31 show, Sengoku was known as Sengoku Raiden Championship. "Raiden" means "thunder and lightning" and refers to a legendary 18th century sumo. WVR exec Kokuho said they hoped the initials "SRC" will be more palatable to international audiences.
On March 12, 2011, it was reported that Don Quijote, a Japanese discount store chain serving as the primary sponsor of the promotion, had ceased all funding to WVR. That same day, WVR officials issued a press release stating that barring the sudden emergence of a new primary sponsor, the promotion was effectively finished.
Read more about World Victory Road: Broadcast, Rules, Sengoku Events
Famous quotes containing the words world, victory and/or road:
“The greater cantle of the world is lost
With very ignorance, we have kissed away
Kingdoms and provinces.”
—William Shakespeare (1564–1616)
“It must be a peace without victory.... Victory would mean peace forced upon the losers, a victor’s terms imposed upon the vanquished. It would be accepted in humiliation, under duress, at an intolerable sacrifice, and would leave a sting, a resentment, a bitter memory upon which the terms of peace would rest, not permanently, but only as upon quicksand.”
—Woodrow Wilson (1856–1924)
“Youth is rather to be pitied than envied by people in years since it is doomed to toil through the rugged road of life which the others have passed through, in search of happiness that is not to be met with in it and that, at the highest, can be compounded for only by the blessing of a contented mind.”
—Samuel Richardson (1689–1761)