Event and Product Licensing
WTC holds the rights to the name "Ironman" for marketing purposes in association with contests consisting of swimming, biking, and running; which is used to license triathlon events around the world. The first events to take on Ironman licensing include events in Canada, New Zealand and Australia, all of which formed in the 1980s. Since then, Ironman event licensing has gone global, with the creation of the Ironman 70.3 series in 2005 and the 5150 series beginning in 2011.
The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Ironman Triathlon watch line that includes the Timex Ironman Datalink series of GPS type watches.
Read more about this topic: World Triathlon Corporation
Famous quotes containing the words event and/or product:
“There is not any present moment that is unconnected with some future one. The life of every man is a continued chain of incidents, each link of which hangs upon the former. The transition from cause to effect, from event to event, is often carried on by secret steps, which our foresight cannot divine, and our sagacity is unable to trace. Evil may at some future period bring forth good; and good may bring forth evil, both equally unexpected.”
—Joseph Addison (1672–1719)
“A product of the untalented, sold by the unprincipled to the utterly bewildered.”
—Al Capp (1909–1979)