Organizational Aims
Promote and develop sustainable tourism so as to contribute to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms for all, without distinction as to race, sex, language or religion. In pursuing these aims, UNWTO should pay particular attention to the interests of developing countries in the field of tourism. (http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/docpdf/statutesoftheunwtoe.pdf)
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“...a fixed aim furnishes us with a fixed measure, by which we can decide whether such or such an action proposed is worth trying for or not, and as aims must vary with the individual, the decisions of any two people as to the desirableness of an action may not be the same.”
—Anna C. Brackett (1836–1911)