Sponsor
Pavilion sponsor General Motors signed a 10-year sponsorship contract in December 1977. When the second contract finished in 1992, and with a slumping economy GM agreed only to one-year contracts and wanted Disney Imagineering to work on a new attraction. GM insisted that the new ride would focus only on cars, as opposed to the general concept of transportation. The marketing department wanted to strongly promote their cars. GM was the sponsor for the whole run of the attraction.
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Famous quotes containing the word sponsor:
“The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.”
—E.B. (Elwyn Brooks)