Media Coverage
On December 11, 2006 UFC parent-company, Zuffa formalized plans to buy World Extreme Cagefighting, to be run as a separate promotion from the UFC. Following the purchase of WEC, Zuffa made several changes to the promotion. One of the most note worthy changes included added media exposure when WEC signed a deal to air events on Versus beginning with WEC 28. Prior to this WEC had broadcast most of their events on HDNet.
While on Versus, WEC drew good ratings that averaged around 575,000 average viewers per event. However ratings ranged from 245,000 to 1,500,000.
The biggest ratings draw for WEC was Urijah Faber. When Faber was featured in a main event he drew an average of 840,000 viewers. Faber was also featured in both main events (34 and 41) that drew over a million viewers for WEC.
The following table shows the international broadcasting of WEC events:
| Australia | Setanta Sports | Canada | The Score | Brazil | Canal Combate |
| Denmark | Canal 9 | Israel | EgoTotal | Mexico | Canal 28 |
| USA | Versus | United Kingdom | Extreme Sports |
Read more about this topic: World Extreme Cagefighting
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“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)