Television Campaigns
Some news channels are also taking part in World Environment Day, Zee News launched 'My Earth, My Duty’ campaign. This campaign has entered the Limca Book of Records for a novel effort: for planting more than 73 lakh trees in one single day across 34 cities and 2.5 lakh villages on 25 August 2010. NDTV launched "Greenathon" Campaign. This campaign was launched in the year 2008 and served as India’s first ever-nationwide campaign to save the environment. The campaign aims at spreading awareness about environmental problems and other issues related to it. In the first year NDTV Greenathon had catered a race from Ahmedabad to Mumbai and it was termed as Green Run.
Read more about this topic: World Environment Day
Famous quotes containing the words television and/or campaigns:
“Laughter on American television has taken the place of the chorus in Greek tragedy.... In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.”
—Jean Baudrillard (b. 1929)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)