Market Needs Worldwide
Despite being a global design initially, world cars have to have specific changes made per national laws/regulations, or cultural differences / market tastes where these are divergent (e.g. in Brazil where ethanol/flexifuel vehicles are popular) or in the United States where petrol is inexpensive and larger engines are popular.
One vehicle that is an example of this is the Volkswagen Golf (currently sold in the Mk VI version), offered only with a 2.5-litre 5-cylinder petrol in the United States and Canada, but in Europe, it has 1.4, 1.4 TSI turbo, 1.6, 2.0, 2.0 turbo 4-cylinder and 3.2 V6 petrol and 1.9 SDI diesel and 2.0 TDI turbodiesel engines. The differences between market needs are not just reflected per equipment levels (in Europe the Golf offers multiple trim levels, compared to North America where it is only available in two versions, and sold as a premium hatchback rather than a workaday family car as in Europe.
Read more about this topic: World Car
Famous quotes containing the word market:
“Talk of a divinity in man! Look at the teamster on the highway, wending to market by day or night; does any divinity stir within him? His highest duty to fodder and water his horses! What is his destiny to him compared with the shipping interests?”
—Henry David Thoreau (1817–1862)