Market Needs Worldwide
Despite being a global design initially, world cars have to have specific changes made per national laws/regulations, or cultural differences / market tastes where these are divergent (e.g. in Brazil where ethanol/flexifuel vehicles are popular) or in the United States where petrol is inexpensive and larger engines are popular.
One vehicle that is an example of this is the Volkswagen Golf (currently sold in the Mk VI version), offered only with a 2.5-litre 5-cylinder petrol in the United States and Canada, but in Europe, it has 1.4, 1.4 TSI turbo, 1.6, 2.0, 2.0 turbo 4-cylinder and 3.2 V6 petrol and 1.9 SDI diesel and 2.0 TDI turbodiesel engines. The differences between market needs are not just reflected per equipment levels (in Europe the Golf offers multiple trim levels, compared to North America where it is only available in two versions, and sold as a premium hatchback rather than a workaday family car as in Europe.
Read more about this topic: World Car
Famous quotes containing the word market:
“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
—Henry David Thoreau (1817–1862)