The Adverse Word Superiority Effect
One of the findings of the Johnston and McClelland report was that the WSE does not occur inevitably whenever we compare a word and a nonword. Rather, it depends somewhat upon the strategies that readers use during a task. If readers paid more attention to the letter in a particular position, they would experience the adverse word superiority effect. This is because the reader would no longer have the benefit of having the word detector level activated with as much weight if they neglected to focus on the full word.
Read more about this topic: Word Superiority Effect
Famous quotes containing the words adverse, word, superiority and/or effect:
“The duty of the State toward the citizen is the duty of the servant to its master.... One of the duties of the State is that of caring for those of its citizens who find themselves the victims of such adverse circumstances as makes them unable to obtain even the necessities for mere existence without the aid of others.... To these unfortunate citizens aid must be extended by government—not as a matter of charity but as a matter of social duty.”
—Franklin D. Roosevelt (1882–1945)
“open thou thy manly mouth, and say that thou wilt come;
Whereby my heart may think, although I see not thee,
That thou wilt come, thy word so sware, if thou a livesman be.”
—Unknown. The Lady Prayeth the Return of Her Lover Abiding on the Seas (l. 4–6)
“If you wish to make a man look noble, your best course is to kill him. What superiority he may have inherited from his race, what superiority nature may have personally gifted him with, comes out in death.”
—Alexander Smith (1830–1867)
“Power is poison. Its effect on Presidents had always been tragic.”
—Henry Brooks Adams (1838–1918)