The Adverse Word Superiority Effect
One of the findings of the Johnston and McClelland report was that the WSE does not occur inevitably whenever we compare a word and a nonword. Rather, it depends somewhat upon the strategies that readers use during a task. If readers paid more attention to the letter in a particular position, they would experience the adverse word superiority effect. This is because the reader would no longer have the benefit of having the word detector level activated with as much weight if they neglected to focus on the full word.
Read more about this topic: Word Superiority Effect
Famous quotes containing the words adverse, word, superiority and/or effect:
“[Religious establishment] is adverse to the diffusion of the light of Christianity ... [because] with an ignoble and unchristian timidity it would [be] circumscribed, with a wall of defence, against the encroachments of error.”
—James Madison (17511836)
“Let your word be Yes, Yes or No, No; anything more than this comes from the evil one.”
—Bible: New Testament, Matthew 5:37.
“Of all things in life, Mrs. Lee held this kind of court-service in contempt, for she was something more than republicana little communistic at heart, and her only serious complaint of the President and his wife was that they undertook to have a court and to ape monarchy. She had no notion of admitting social superiority in any one, President or Prince, and to be suddenly converted into a lady-in-waiting to a small German Grand-Duchess, was a terrible blow.”
—Henry Brooks Adams (18381918)
“It has never been in my power to sustain ... I can pass swiftly from one effect to another, but I cannot fix one, and dwell on it, with that superb concentration which seems to me the special attribute of the tragic actress.”
—Ellen Terry (18471928)