Word of mouth, or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history — the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
Read more about Word Of Mouth: Storytelling, Oral Tradition, Oral History, Word-of-mouth Marketing
Famous quotes containing the words word of, word and/or mouth:
“This Ennui, for which we Saxons had no name, this word of France has got a terrific significance. It shortens life, and bereaves the day of its light.”
—Ralph Waldo Emerson (1803–1882)
“It was modesty that invented the word “philosopher” in Greece and left the magnificent overweening presumption in calling oneself wise to the actors of the spirit—the modesty of such monsters of pride and sovereignty as Pythagoras, as Plato.”
—Friedrich Nietzsche (1844–1900)
“I think it better that in times like these
A poet’s mouth be silent, for in truth
We have no gift to set a statesman right.”
—William Butler Yeats (1865–1939)