"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a white collar professional who worries about quality of life issues.
It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections.
Worcester woman is often used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
Famous quotes containing the word woman:
“The Washington press corps thinks that Julie Nixon Eisenhower is the only member of the Nixon Administration who has any credibility—and, as one journalist put it, this is not to say that anyone believes what she is saying but simply that people believe she believes what she is saying ... it is almost as if she is the only woman in America over the age of twenty who still thinks her father is exactly what she thought he was when she was six.”
—Nora Ephron (b. 1941)