"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a white collar professional who worries about quality of life issues.
It has been perceived to represent someone who would previously have voted Conservative but would likely be swung to vote for Tony Blair's Labour Party by the New Labour rebranding. This electoral sector was particularly targeted in the 1997 and 2001 UK general elections.
Worcester woman is often used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
Famous quotes containing the word woman:
“They who say that women do not desire the right of suffrage, that they prefer masculine domination to self-government, falsify every page of history, every fact in human experience. It has taken the whole power of the civil and canon law to hold woman in the subordinate position which it is said she willingly accepts.”
—Elizabeth Cady Stanton (1815–1902)