Woodford Reserve - Marketing Activities

Marketing Activities

The Woodford Reserve Distillery offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.

In a contract arrangement with Churchill Downs, Woodford Reserve is declared the "Official Bourbon of the Kentucky Derby." To raise money for charity, Woodford Reserve creates a special, limited-quantity $1,000 Mint Julep cocktail that is sold to patrons on Derby Day.

Read more about this topic:  Woodford Reserve

Famous quotes containing the word activities:

    “Minds do not act together in public; they simply stick together; and when their private activities are resumed, they fly apart again.”
    —Frank Moore Colby (1865–1925)