Marketing Activities
The Woodford Reserve Distillery offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.
In a contract arrangement with Churchill Downs, Woodford Reserve is declared the "Official Bourbon of the Kentucky Derby." To raise money for charity, Woodford Reserve creates a special, limited-quantity $1,000 Mint Julep cocktail that is sold to patrons on Derby Day.
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Famous quotes containing the word activities:
“That is the real pivot of all bourgeois consciousness in all countries: fear and hate of the instinctive, intuitional, procreative body in man or woman. But of course this fear and hate had to take on a righteous appearance, so it became moral, said that the instincts, intuitions and all the activities of the procreative body were evil, and promised a reward for their suppression. That is the great clue to bourgeois psychology: the reward business.”
—D.H. (David Herbert)