Marketing Activities
The Woodford Reserve Distillery offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.
In a contract arrangement with Churchill Downs, Woodford Reserve is declared the "Official Bourbon of the Kentucky Derby." To raise money for charity, Woodford Reserve creates a special, limited-quantity $1,000 Mint Julep cocktail that is sold to patrons on Derby Day.
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“The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind.”
—Sigmund Freud (1856–1939)