Women's Sports Today
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In the United States today, nearly all schools require student participation in sports, guaranteeing that all girls were exposed to athletics at an early age, which was generally not the case in Western Europe and Latin America. In intramural sports, the genders were often mixed, though for competitive sports the genders remained segregated. Title IX legislation required colleges and universities to provide equal athletic opportunities for women. This large pool of female athletes enabled the U.S. to consistently rank among the top nations in women's Olympic sports, and female Olympians from skater Peggy Fleming (1968) to Mary Lou Retton (1986) became household names.
Tennis was the most-popular professional female sport from the 1970s onward, and it provided the occasion for a symbolic "battle of the sexes" between Billie Jean King and Bobby Riggs, enhancing the profile of female athletics. The success of women's tennis, however, did little to help the fortunes of women's professional team sports.
Women's professional team sports achieved popularity for the first time in the 1990s, particularly in basketball and football (soccer). This popularity has been asymmetric, being strongest in the U.S., certain European countries and former Communist states. Thus, women's soccer was originally dominated by the U.S., China, and Norway, who have historically fielded weak men's national teams. However, more recently, several nations with strong and even dominant men's national teams, such as Germany, Sweden, and Brazil, have established themselves as women's powers. Despite this increase in popularity, women's professional sports leagues continue to struggle financially. The WNBA is operated at a loss by the NBA, in the hopes of creating a market that will eventually be profitable. A similar approach is used to promote women's boxing, as women fighters are often undercards on prominent male boxing events, in the hopes of attracting an audience.
Today, women compete professionally and as amateurs in virtually every major sport, though the level of participation typically decreases when it comes to the more violent contact sports; few schools have women's programs in American football, boxing or wrestling. However, these typical non-participation habits may slowly be evolving as more women take real interest in the games, for example Katie Hnida became the first woman ever to score points in a Division I NCAA American football game when she kicked two extra-points for the University of New Mexico in 2003.
Modern sports have seen the development of a higher profile for female athletes in other historically male sports, such as golf, marathons or ice hockey.
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