Wolseley Motor Company - Morris

Morris

Wolseley's business was purchased personally by William Morris, later Viscount Nuffield for £730,000 in February 1927 using his own money. Other bidders included General Motors and the Austin Motor Company. Herbert Austin, the founder, was said to have been very distressed he was unable to buy it. Morris incorporated a new company, Wolseley Motors (1927) Limited, later permitted to remove the (1927), and consolidated its production at the sprawling Ward End Works in Birmingham. Morris transferred Wolseley to his Morris Motors Limited in 1935 and Wolseley models soon became based on Morris designs. It joined Morris, MG and later Riley/Autovia in what was later promoted as the Nuffield Organisation

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    I know a little garden-close
    Set thick with lily and red rose,
    Where I would wander if I might
    From dewy dawn to dewy night,
    —William Morris (1834–1896)

    The wind’s on the wold
    And the night is a-cold,
    And Thames runs chill
    ‘Twixt mead and hill.
    But kind and dear
    Is the old house here
    And my heart is warm
    Midst winter’s harm.
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    We are, to put it mildly, in a mess, and there is a strong chance that we shall have exterminated ourselves by the end of the century. Our only consolation will have to be that, as a species, we have had an exciting term of office.
    —Desmond Morris (b. 1928)