Morris
Wolseley's business was purchased personally by William Morris, later Viscount Nuffield for £730,000 in February 1927 using his own money. Other bidders included General Motors and the Austin Motor Company. Herbert Austin, the founder, was said to have been very distressed he was unable to buy it. Morris incorporated a new company, Wolseley Motors (1927) Limited, later permitted to remove the (1927), and consolidated its production at the sprawling Ward End Works in Birmingham. Morris transferred Wolseley to his Morris Motors Limited in 1935 and Wolseley models soon became based on Morris designs. It joined Morris, MG and later Riley/Autovia in what was later promoted as the Nuffield Organisation
Read more about this topic: Wolseley Motor Company
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