History
WMDT-TV initiated broadcast operations in the Salisbury area on April 11, 1980. It was a primary ABC station with secondary NBC affiliation. It was the brainchild of the late Jean Paul Audet, a television pioneer who spent some of his early years in the Albuquerque, New Mexico and Charleston, South Carolina markets. In its early years of operation, WMDT won AP and UPI awards for its then innovative ENG efforts. In 1992, the station became a sole ABC affiliate carrying that network's programming as well as a mix of syndicated shows.
In 2000, WMDT launched cable-only WB affiliate "WBD" (the call letters were fictional). It was part of The WB 100+ as a result of the Salisbury market not being among the top 100 broadcast markets in the United States. The station was only available on Comcast and Mediacom channel 14 and, as a result, was known on-air as "WB 14". It replaced WPHL-TV's channel location on both systems. Several months after the launch, it was relocated to Comcast channel 3 and renamed "WB 3". On Mediacom systems, it moved to channel 2. WBD frequently aired cross-promotions for WMDT's main channel and its weeknight news programs.
In July 2003, WMDT's transmitter tower experienced a fire after a severe storm caused extensive damage to the transmitter. The analog UHF channel 47 signal was unavailable for many weeks although its cable channel, digital signal, and cable-only WB station were unaffected. In 2002, the station dropped the -TV suffix and its current logo debuted. In 2004, WMDT won the top "Service to Children" award for small market stations from the National Association of Broadcasters Education Foundation. The station also has a "Teachers Who Make a Difference" program and a "Summer Reading Challenge" among other community-service activities.
On January 24, 2006, The WB and UPN announced that they would cease broadcasting and merge. The new combined network would be called The CW. The letters would representing the first initial of its corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. UPN was offered on WBOC-TV's second digital subchannel and Comcast channel 5. It was announced on March 28 that WBD would become an affiliate of The CW via The CW Plus (a similar operation to The WB 100+). WMDT would then create a new second digital subchannel to simulcast WBD and offer CW programming for non-cable viewers. WBOC announced on May 9 that its UPN subchannel would become a Fox affiliate beginning August 21. On September 18, The CW debuted on WBD (now officially using the WMDT-DT2 calls). The station began to be known on-air as "Delmarva CW 3". During the annual Delaware State Fair, the 6 pm newscast is broadcast live from the Exhibit Hall
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