Exclusive Offers
In addition, both Wizard and ToyFare often featured mail-away offers for exclusive merchandise. Wizard began a practice of producing specially offered Wizard #1/2 issues. These were special issues of ongoing major comic book series which featured in-continuity stories that supplemented the regular series published issues. The issues were numbered #1/2 so as not to disrupt the series ongoing numbering system. Often Wizard would also include free pack-in issues with their magazines, usually numbered as Wizard #0's.
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