Promotion and Reception
Microsoft began a television advertising campaign for the first time on March 1, 1992. The advertisements, developed by Ogilvy & Mather, were designed to introduce a broader audience to Windows. Windows 3.1 was shipped worldwide on April 6, 1992, and reached three million sales two months later. The year of Windows 3.1's release was successful for Microsoft, which was named the "Most Innovative Company Operating in the U.S." by Forbes Magazine, while Windows became the most widely-used GUI-based operating environment.
Read more about this topic: Windows 3.1x
Famous quotes containing the words promotion and/or reception:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)