Promotion and Reception
Microsoft began a television advertising campaign for the first time on March 1, 1992. The advertisements, developed by Ogilvy & Mather, were designed to introduce a broader audience to Windows. Windows 3.1 was shipped worldwide on April 6, 1992, and reached three million sales two months later. The year of Windows 3.1's release was successful for Microsoft, which was named the "Most Innovative Company Operating in the U.S." by Forbes Magazine, while Windows became the most widely-used GUI-based operating environment.
Read more about this topic: Windows 3.1x
Famous quotes containing the words promotion and/or reception:
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