Work
In 1963, he was one of the founders of the design studio Total Design (currently named Total Identity). From 1964 onwards, Crouwel was responsible for the design of the posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam. In 1967 he designed the typeface New Alphabet, a design that embraces the limitations of the cathode ray tube technology used by early data display screens and phototypesetting equipment and thus only contains horizontal and vertical strokes. Other typefaces from his hand are Fodor and Gridnik. In 1970 he designed the Dutch pavilion for Expo '70 (Osaka, Japan). A design of Crouwel that is well known in the Netherlands is that of the Number Postage Stamps for the Dutch PTT (in circulation from 1976–2002).
In the years Crouwel was working for Total Design, he designed many geometric wordmarks, one of which is the wordmark for the Rabobank, designed in 1973. The lettershapes have been influenced by the fact that the wordmark had to be used as a 3D light box. After the 3D application was finalized, the 2D design for print was adapted from it.
According to Wim Crouwel, New Alphabet was ‘over-the-top and never meant to be really used’. However, as unreadable as it was, it made a comeback in 1988 when designer Brett Wickens used a version of the font on the sleeve of Substance by Joy Division.
In addition to his work as graphic designer, he was also active in the educational field. In the 1950s he worked as a teacher at the Royal Academy for Art and Design in 's-Hertogenbosch (currently called Akademie Voor Kunst en Vormgeving St. Joost or AKV|St. Joost) and at the predecessor of what is now the Gerrit Rietveld Academie. Between 1965 and 1985 he was connected to the department of industrial design of the Delft University of Technology. From 1987 to 1993 he was extraordinary professor in the fields of History, Arts and Culture Studies at the Erasmus University Rotterdam. In the years 1985–1993 he was director of the Museum Boijmans Van Beuningen in Rotterdam.
Crouwel's graphic work is especially well known for the use of grid-based layouts and typography that is rooted in the International Typographic Style.
Read more about this topic: Wim Crouwel
Famous quotes containing the word work:
“Thou hast left behind
Powers that will work for thee; air, earth, and skies;
There’s not a breathing of the common wind
That will forget thee; thou hast great allies;
Thy friends are exultations, agonies,
And love, and man’s unconquerable mind.”
—William Wordsworth (1770–1850)
“However diligent she may be, however dedicated, no mother can escape the larger influences of culture, biology, fate . . . until we can actually live in a society where mothers and children genuinely matter, ours is an essentially powerless responsibility. Mothers carry out most of the work orders, but most of the rules governing our lives are shaped by outside influences.”
—Mary Kay Blakely (20th century)
“Many divorces are not really the result of irreparable injury but involve, instead, a desire on the part of the man or woman to shatter the setup, start out from scratch alone, and make life work for them all over again. They want the risk of disaster, want to touch bottom, see where bottom is, and, coming up, to breathe the air with relief and relish again.”
—Edward Hoagland (b. 1932)