In 1895, with the financial support of his mother, he bought the failing New York Morning Journal, hiring writers like Stephen Crane and Julian Hawthorne and entering into a head-to-head circulation war with Joseph Pulitzer, owner and publisher of the New York World, from whom he "stole" Richard F. Outcault, the inventor of color comics, and all of Pulitzer's Sunday staff as well. Another prominent hire was James J. Montague, who came from the Portland Oregonian and started his well-known "More Truth Than Poetry" column at the Hearst-owned New York Evening Journal.
Hearst's newspaper was the only major publication in the East to support William Jennings Bryan and Bimetallism in 1896. Subsequently, the price of the Journal (later New York Journal-American) was reduced to one cent; this, coupled with the newspaper's eye-catching headlines and sensational stories on subjects like crime and pseudoscience (a style pejoratively referred to as yellow journalism—see below) allowed the newspaper to attain unprecedented levels of circulation.
Read more about this topic: William Randolph Hearst
Famous quotes containing the words york and/or morning:
“New York was a new and strange world. Vast, impersonal, merciless.... Always before I had felt like a person, an individual, hopeful that I could mold my life according to some desire of my own. But here in New York I was ignorant, insignificant, unimportantone in millions whose destiny concerned no one. New York did not even know of my existence. Nor did it care.”
—Agnes Smedley (18901950)
“But the flower leaned aside
And thought of naught to say,
And morning found the breeze
A hundred miles away.”
—Robert Frost (18741963)