In 1895, with the financial support of his mother, he bought the failing New York Morning Journal, hiring writers like Stephen Crane and Julian Hawthorne and entering into a head-to-head circulation war with Joseph Pulitzer, owner and publisher of the New York World, from whom he "stole" Richard F. Outcault, the inventor of color comics, and all of Pulitzer's Sunday staff as well. Another prominent hire was James J. Montague, who came from the Portland Oregonian and started his well-known "More Truth Than Poetry" column at the Hearst-owned New York Evening Journal.
Hearst's newspaper was the only major publication in the East to support William Jennings Bryan and Bimetallism in 1896. Subsequently, the price of the Journal (later New York Journal-American) was reduced to one cent; this, coupled with the newspaper's eye-catching headlines and sensational stories on subjects like crime and pseudoscience (a style pejoratively referred to as yellow journalism—see below) allowed the newspaper to attain unprecedented levels of circulation.
Read more about this topic: William Randolph Hearst
Famous quotes containing the words york and/or morning:
“In Vietnam, some of us lost control of our lives. I want my life back. I almost feel like I’ve been missing in action for twenty-two years.”
—Wanda Sparks, U.S. nurse. As quoted in the New York Times Magazine, p. 72 (November 7, 1993)
“Poor tired Tim! It’s sad for him
He lags the long bright morning through,
Ever so tired of nothing to do;”
—Walter De La Mare (1873–1956)