William Mc Donough - Criticism

Criticism

After being named one of Fast Company Magazine's "Masters of Design" in 2004, the same magazine followed up in 2008 with a more critical look at McDonough entitled "Green Guru Gone Wrong." While acknowledging McDonough's contributions to the green movement, the article suggests that McDonough has been overly protective of his certification process, and in some instances has not inspired cooperation with other individuals and businesses.

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