Work
As a poet, Gifford is commonly judged to have reached his peak with the Baviad. In this work, which led to the more or less complete eclipse of the Della Cruscans, his lifelong tendency to unmoderated invective was restrained (though not completely) to produce a work that effectively satirised the Della Cruscan's sentimentality and tendency to absurd mutual compliment. In later work, his interest in vituperation is judged to have overwhelmed any element of wit. Still, Byron named him the best of the age's satirists. His satires are in heroic couplets after the manner of Alexander Pope; assorted other verse, little of it memorable, adopts the highly mannered style of the late eighteenth century.
As a critic he had acuteness; but he was one-sided, prejudiced, and savagely bitter, and much more influenced in his judgments by the political opinions than by the literary merits of his victims. These were faults he shared with his querulous and factional time; however, Gifford was among the most virulent practitioners of the art of partisan review. As an editor, he played an important role in the revival of Jonson's reputation after a period of neglect.
His satirical poems are included in volume 4 of British Satire 1785–1840, 5 vols (2003), ed. John Strachan. The Poetry of the Anti-Jacobin was edited by Graeme Stones in 1999 (Pickering and Chatto). Everyman publishes Gifford's Juvenal.
Kathryn Sutherland, professor of the Faculty of English Language and Literature at Oxford University, has studied the manuscript of a discarded chapter of Jane Austen's Persuasion and has conjectured that much of Austen's polished style is probably the result of editorial tidying by Gifford, who worked for the publisher John Murray. There is no direct evidence that Gifford edited the work, however.
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