American Visuals Corporation
During his World War II military service, Eisner had introduced the use of comics for training personnel in the publication Army Motors, for which he created the cautionary bumbling soldier Joe Dope, who illustrated various methods of preventive maintenance of various military equipment and weapons. In 1948, while continuing to do The Spirit and seeing television and other post-war trends eat at the readership base of newspapers, he formed the American Visuals Corporation in order to produce instructional materials for the government, related agencies, and businesses.
One of his longest-running jobs was PS, The Preventive Maintenance Monthly, a digest sized magazine with comic book elements that he started for the Army in 1951 and continued to work on until the 1970s with Klaus Nordling, Mike Ploog, and other artists.
Other clients of his Connecticut-based company included RCA Records, the Baltimore Colts NFL football team, and New York Telephone.
Read more about this topic: Will Eisner
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