Wilhelm Hasse was a German-born Mexican brewer and founder of Dos Equis.
In 1884 Wilhelm Hasse emigrated from his homeland and established the Moctezuma brewery in Veracruz, Mexico. In 1897, Hasse blended his brewing heritage with the spirit of Mexican tradition to create Dos Equis.
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“Into all that becomes something inward for men, an image or conception as such, into all that he makes his own, language has penetrated ... logic must certainly be said to be the supernatural element which permeates every relationship of man to nature, his sensation, intuition, desire, need, instinct, and simply by so doing transforms it into something human, even though only formally human, into ideas and purposes.”
—Georg Wilhelm Friedrich Hegel (1770–1831)