Wilhelm Hasse was a German-born Mexican brewer and founder of Dos Equis.
In 1884 Wilhelm Hasse emigrated from his homeland and established the Moctezuma brewery in Veracruz, Mexico. In 1897, Hasse blended his brewing heritage with the spirit of Mexican tradition to create Dos Equis.
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“When needs and means become abstract in quality, abstraction is also a character of the reciprocal relation of individuals to one another. This abstract character, universality, is the character of being recognized and is the moment which makes concrete, i.e. social, the isolated and abstract needs and their ways and means of satisfaction.”
—Georg Wilhelm Friedrich Hegel (1770–1831)