Wilhelm Hasse was a German-born Mexican brewer and founder of Dos Equis.
In 1884 Wilhelm Hasse emigrated from his homeland and established the Moctezuma brewery in Veracruz, Mexico. In 1897, Hasse blended his brewing heritage with the spirit of Mexican tradition to create Dos Equis.
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“To him who looks upon the world rationally, the world in its turn presents a rational aspect. The relation is mutual.”
—Georg Wilhelm Friedrich Hegel (1770–1831)