Programming
Many Kansans were shocked by the demolishing of KKSU radio, which occurred after Kansas State University officials decided to cancel its long-time relationship with WIBW after WIBW (Morris communications) tendered a much lower bid than the rest of the bidders. K-State officials awarded the contract to a rival broadcaster from Wichita, Kansas. After dueling lawsuits between KSU and WIBW's owners, the school sold its afternoon ownership of the frequency to WIBW, and the station ceased broadcasting Kansas State football. The university hence lost a powerful voice in communicating its programs and farm programming to the station's large rural audience.
Three years after WIBW and KSU parted ways, the station began carrying football and basketball games of the archrival Kansas Jayhawks, much to the chagrin of Wildcat fans. In addition to its extensive coverage of high school sports, WIBW also broadcasts the Washburn Ichabods and the Kansas City Royals. The station carries national broadcasts as well, including the NFL, major league baseball, and college football and basketball, as part of radio networks including ESPN Radio, Westwood One, and Sports USA.
The station is an affiliate of the CBS Radio Network and broadcasts CBS News updates on the hour.
Read more about this topic: WIBW (AM)
Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)