Background
"I think the movie did badly in America because I upstaged it with my tour. People were confused about the connection between the record, the tour and the movie because they all had the same title.
—Madonna talking to Spin regarding the film and the tour.Madonna's 1987 film Who's That Girl was a box office failure, reason being Madonna trying to do many different things together in the film. According to Taraborrelli, Madonna appropriated a Judy Holliday voice, along with Marilyn Monroe's hair and make-up for the film, which—according to critics—was somehow designed for actress Carole Lombard, and hence it failed. However, the soundtrack of the film proved to be a big success. The album consisted of four Madonna songs, along with tracks by obscure Warner Bros. Records' acts like Club Nouveau, Scritti Politti and Michael Davidson. Three of Madonna's songs were released as singles, namely: "Who's That Girl", "Causing a Commotion" and "The Look of Love", all of them were successful.
The album, released before the film, sold a million copies in the United States, and five million worldwide. Taraborrelli felt that at that moment, riding on Madonna's coattails proved profitable for everyone involved, including Warner Bros. Records, which notched up big sales with a compilation soundtrack album that was basically a showcase for its marginal artists. But still they wanted to "milk-in" the success of Madonna, a view shared by Peter Guber and Jon Peters, executive producers of the film. Hence they felt a worldwide concert tour was the appropriate thing to do, since it would promote both the soundtrack and the film, as well as Madonna's successful third studio album True Blue, released the year before. As Madonna's first world tour, Who's That Girl ended up being a resounding success, although by its end, Madonna declared that she did not want to hear any of her songs again and she did not know whether she would ever write another one. "I returned feeling so burned out and I was convinced that I wouldn't go near music for quite a while", she said.
Read more about this topic: Who's That Girl World Tour
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