Marketing
White Castle also markets its sandwiches in 30-hamburger boxes, called a Crave Case. The figure of 30 burgers represents the number that can be produced on one of its standard grills at the same time. In some stores, a "Crave Crate" is offered, with the contents being 100 burgers.
Every year on Valentine's Day White Castle offers to reserve a candlelit table for two, complete with a server.
In 2003, White Castle unveiled a new logo, but has been promoting the slogan "What You Crave" since 1994.
Typically, the breakfast menu is available from 5:00 AM until 10:30 AM, but some stores have attempted to boost overnight sales and start breakfast service as early as midnight. The regular menu is available 24 hours a day. (Some restaurants have started closing at 1 am on weeknights and only staying open all night on Friday and Saturday.)
Although White Castle originated in Wichita, Kansas, the city no longer has one, nor is there a White Castle restaurant in the entire state of Kansas. White Castle is one of the few restaurant chains that doesn't have a location in its original city, but residents are currently trying to bring the chain back to Wichita. They are also unusual in that their store locations includes a region that is essentially a significant "exclave" to its primary area, that being its many stores in metropolitan New York City when all of their other stores are hundreds of miles away in the Midwest and Upper South.
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