Whitaker And Baxter
Clem Whitaker and Leone Baxter were a husband-and-wife team that started Campaigns, Inc., the first political consulting firm in the United States. Based in California, the firm worked on a variety of political issues, mostly for Republican Party candidates. Together, they developed strategies and tactics - such as media advertisement buys and direct-mail campaigns - that are still widely used in today's campaigns. Their public relations work would not only revolutionize politics in the modern era, but also deeply impact political issues that are still salient today.
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“In necessary things, unity; in disputed things, liberty; in all things, charity.”
The formulation was used as a motto by the English Nonconformist clergyman Richard Baxter (1615-1691)