Awards
In 2007, Which Wich received the coveted Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant industry. The Hot Concept Award is given each year by the editors of Nation’s Restaurant News to six emerging restaurant brands that have distinguished themselves as Hot Concepts: “fast-growing, financially proven overachievers that are on their way to becoming tomorrow's giants”. Jeff Sinelli previously won the Hot Concept award in 2002 for another restaurant chain he founded, Genghis Grill. He is one of a handful of people to win the award twice.
In 2009 the chain ranked as the sixth fastest-growing concept in the industry, according to restaurantchains.net. Chain Store Guide gave it their top ranking as the fastest-growing small restaurant chain.
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