(What's The Story) Morning Glory?/Comments - Release

Release

What's the Story was released on 2 October 1995. The album sold quickly; the Daily Mirror reported the day after release that central London HMV stores were selling copies of the album at a rate of two per minute. At the end of the first week of sales, the album had sold a record-breaking 347,000 copies, making it (at the time) the second-fastest-selling album in British history, behind Michael Jackson's Bad. After initially entering the UK charts at number one, it hovered around the top three for the rest of the year before initiating a six-week stay at the top in mid January, followed by a further three weeks at number one in March. In total, the album didn't leave the top three for an astonishing seven months.

After the fourth single from the album, "Wonderwall', hit the top ten in several countries, including stays at number one in Australia, New Zealand and Spain, and a peak at number eight in the US, the album began to enjoy prolonged international success. Eventually the album had a five-week run at the top of the Australian albums chart and an eight-week run at the top of the New Zealand albums chart before topping charts in Canada, Ireland, Sweden and Switzerland. The album was also making significant waves in the US market as well, thanks in part to the success of the "Wonderwall" and "Champagne Supernova" singles on American modern rock radio. Both songs reached number one on the Modern Rock Chart and stayed there for ten and five weeks respectively. By early 1996, What's the Story was selling 200,000 copies a week, eventually peaking at number four and being certified four times platinum by the end of the year for shipments of over four million units.

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