Southern Comfort

Southern Comfort is an American liqueur made from neutral spirits with fruit, spice and whiskey flavorings. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874, and is now owned by the Brown-Forman Corporation. Although the original product contained whiskey, the current formula for Southern Comfort only contains whiskey-tasting flavoring rather than actual whiskey (except for the premium version called "Special Reserve").

In the US Southern Comfort is available as 100 US proof (50% alcohol by volume), and 70 US proof (35% alcohol by volume). Southern Comfort Special Reserve, found in duty-free shops, is a blend of Southern Comfort and bourbon, and is 80 US proof. Southern Comfort Lime, released in the Summer of 2010, is 55 proof (27.5% alcohol by volume) and Southern Comfort Fiery Pepper, released in the Fall of 2011, is 70 proof (35% alcohol by volume).

Southern Comfort also produces ready-to-pour cocktails available in the US including Southern Comfort Sweet Tea, Southern Comfort Hurricane and Southern Comfort Lemonade, which are all 30 proof (15% alcohol by volume).

Southern Comfort has expanded over the years and has several product offerings globally. Outside the US, Southern Comfort produces single-serve cocktails, including Southern Comfort Lemonade and Lime in the UK and Southern Comfort and Cola in Australia.

Outside of the Americas, Southern Comfort is produced and bottled in Dublin, Ireland. In September 2012 it was announced that, after 30 years, Southern Comfort would cease production in Ireland within one year. No announcement on where operations would be relocated to was made.