WFAN (AM) - Influence of Sports Format

Influence of Sports Format

WFAN's success—especially after the 1988 frequency switch—proved that sports-talk radio could in fact be a steadily profitable and popular format. This in turn fueled the explosive growth of sports-talk radio in the 1990s and 2000s (decade). Once a novelty, every major market (and many smaller markets) now has at least one sports radio station, and often more. ESPN Radio, Fox Sports Radio and Yahoo! Sports Radio have all launched 24-hour national sports talk radio networks, while NBC Sports Radio and CBS Sports Radio (the latter of which WFAN will be a member) are set to launch in fall 2012. There are also nationally syndicated radio shows, such as The Jim Rome Show and 2 Live Stews. Additionally there are dedicated sports radio streams on satellite radio, such as NFL Radio on Sirius and MLB Home Plate on XM Satellite Radio. With the migration of music stations to FM and other carriers all but complete, sports talk radio are considered to have been critical in saving the AM band as a viable broadcast medium.

It is worth noting that, for all the success and influence that WFAN has had, its signature Mike and the Mad Dog show experienced limited syndication outside of New York state (the show had been carried over WQYK in Tampa, Florida and WROW in Albany, New York). This was primarily due to a desire by the hosts to keep their show New York-centric.

WFAN once produced some of Fox Sports Radio's programming, notably Chris "Mad Dog" Russo's Saturday show, but the relationship did not last even one year for the same reason that Mike'd Up is syndicated nationally only through the YES Network — the hosts often talk about the NFL on a national basis, but stick mostly to local coverage of baseball. Nevertheless, callers from as far as California and Norway made it to air.