Morse Code
The Morse code message written into the drive case is made up of a selection of the words "personal", "reliable", "innovative", "simple", and "design". The first occurrence of "innovative" on the My Book Pro and My Book World Edition reads "innovateve" ("e" is one dot in Morse, "i" is two dots).
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Famous quotes containing the word code:
“Acknowledge your will and speak to us all, “This alone is what I will to be!” Hang your own penal code up above you: we want to be its enforcers!”
—Friedrich Nietzsche (1844–1900)