Promotion
To promote the film's release, a giant helium balloon of Rex the T. Rex was included in the real-life 1993 Macy's Thanksgiving Day Parade in New York. Unfortunately, as the parade moved through Columbus Circle, high winds caught the Rex balloon and caused it to lift over the nearby sidewalk. The head of the Rex balloon struck a protruding street light and popped, but the rest of the dinosaur's body remained inflated until the end of the parade. There is also a time in which during the parade the dinosaurs passed a movie theater where the famous science fiction film Jurassic Park is displayed on a sign above the theater.
There were also video game adaptations of the movie released for the SNES, Sega Genesis and Game Boy.
Pizza Hut carried a series of toys.
Read more about this topic: We're Back! A Dinosaur's Story (film)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)