Advertising
The company opened a storefront in the Strand, London in the summer 1844. Every day workers would put a large block of ice in the window, and none of the typical neighborhood residents had ever seen a block of ice anywhere before. As a gimmick, the workers would put a newspaper on the other side of the block of ice so that passers-by could read the print through the ice, from outside the store looking into the window.
Read more about this topic: Wenham Lake Ice Company
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)