Advertising
The company opened a storefront in the Strand, London in the summer 1844. Every day workers would put a large block of ice in the window, and none of the typical neighborhood residents had ever seen a block of ice anywhere before. As a gimmick, the workers would put a newspaper on the other side of the block of ice so that passers-by could read the print through the ice, from outside the store looking into the window.
Read more about this topic: Wenham Lake Ice Company
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)