Objectives
The objectives of the Wendy’s Wonderful Kids partnership are to:
- Raise awareness of foster care adoption among the general population especially Wendy’s customers.
- Keep the spirit of Dave Thomas, the founder of Wendy's, in the hearts and minds of consumers by promoting a cause about which he was passionate.
- Continually raise money to fund grants for salaries of foster care adoption recruiters.
- Place children with forever families through child-focused recruitment strategies the program pioneered.
Read more about this topic: Wendy's Wonderful Kids
Famous quotes containing the word objectives:
“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)