Web Press Clippings
This is a parallel application to the offline business of press clippings. For web press clippings, a crawler needs to scour the Internet to find terms that match keywords the clipping service is looking for. So for instance, the Vice President of the United States may have staff looking at web press clippings to see what is being said about the Vice President on any given day. To do this, a web press clipping service (aka Media monitoring service) needs to monitor mainstream websites as well as blogs.
- ereleases.com provides a list of web press clipping services
- Google Alerts and Femtoo.com provide notifications when keywords are found in newly indexed web content
- RSS feeds can often be employed in this case since these are the areas in which relevant content will be found.
Read more about this topic: Website Tracking
Famous quotes containing the words web and/or press:
“But pale despair and cold tranquillity,
Nature’s vast frame, the web of human things,
Birth and the grave, that are not as they were.”
—Percy Bysshe Shelley (1792–1822)
“The press is no substitute for institutions. It is like the beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision. Men cannot do the work of the world by this light alone. They cannot govern society by episodes, incidents, and eruptions. It is only when they work by a steady light of their own, that the press, when it is turned upon them, reveals a situation intelligible enough for a popular decision.”
—Walter Lippmann (1889–1974)