Web Press Clippings
This is a parallel application to the offline business of press clippings. For web press clippings, a crawler needs to scour the Internet to find terms that match keywords the clipping service is looking for. So for instance, the Vice President of the United States may have staff looking at web press clippings to see what is being said about the Vice President on any given day. To do this, a web press clipping service (aka Media monitoring service) needs to monitor mainstream websites as well as blogs.
- ereleases.com provides a list of web press clipping services
- Google Alerts and Femtoo.com provide notifications when keywords are found in newly indexed web content
- RSS feeds can often be employed in this case since these are the areas in which relevant content will be found.
Read more about this topic: Website Tracking
Famous quotes containing the words web and/or press:
“For us necessity is not as of old an image without us, with whom we can do warfare; it is a magic web woven through and through us, like that magnetic system of which modern science speaks, penetrating us with a network subtler than our subtlest nerves, yet bearing in it the central forces of the world.”
—Walter Pater (1839–1894)
“On leaf of palm, on sedge-wrought roll;
On plastic clay and leathern scroll,
Man wrote his thoughts; the ages passed,
And lo! the Press was found at last!”
—John Greenleaf Whittier (1807–1892)