Standard Sizes
Ad sizes have been standardized to some extent by the IAB; they are:
Name | Width / px | Height / px | Aspect ratio |
---|---|---|---|
Rectangles and Pop-Ups | |||
Medium Rectangle | 300 | 250 | 1.2 |
Square Pop-Up | 250 | 250 | 1 |
Vertical Rectangle | 240 | 400 | 1.67 |
Large Rectangle | 336 | 280 | 1.2 |
Rectangle | 180 | 150 | 1.2 |
3:1 Rectangle | 300 | 100 | 3 |
Pop-Under | 720 | 300 | 2.4 |
Banners and Buttons | |||
Full banner | 468 | 60 | 7.8 |
Half banner | 234 | 60 | 3.9 |
Micro bar | 88 | 31 | 2.84 |
Button 1 | 120 | 90 | 1.33 |
Button 2 | 120 | 60 | 2 |
Vertical banner | 120 | 240 | 2 |
Square button | 125 | 125 | 1 |
Leaderboard | 728 | 90 | 8.09 |
Skyscrapers | |||
Wide skyscraper | 160 | 600 | 3.75 |
Skyscraper | 120 | 600 | 5 |
Half page ad | 300 | 600 | 2 |
Read more about this topic: Web Banner
Famous quotes containing the word standard:
“There is a certain standard of grace and beauty which consists in a certain relation between our nature, such as it is, weak or strong, and the thing which pleases us. Whatever is formed according to this standard pleases us, be it house, song, discourse, verse, prose, woman, birds, rivers, trees, room, dress, and so on. Whatever is not made according to this standard displeases those who have good taste.”
—Blaise Pascal (16231662)
Related Phrases
Related Words