History
The first attempt to create a weather beacon as a form of advertising was from Douglas Leigh, who, in 1941, arranged a lighting scheme for the Empire State Building to display a weather forecast code with a decoder to be packaged with Coca-Cola bottles. The plan was never implemented because of the attack on Pearl Harbor later that year. Mr. Leigh resurrected his idea in Minneapolis in October 1949 with the Northwestern National Bank Weatherball.
In Australia, the Mutual Life and Citizens insurance company installed weather beacons atop its buildings in 1957 and '58.
Weather beacons were most popular during the 1950s and '60s.
Read more about this topic: Weather Beacon
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—Noam Chomsky (b. 1928)