Programming
Like many network affiliates, WBRC-TV would pre-empt ABC programming occasionally or regularly, in some cases. For example, the station initially turned down the sitcom Bewitched, not because it was concerned about witchcraft, but because it concerned a mixed marriage (between a witch and a mortal); there were fears that Bewitched would encourage what some segregationists referred to as "cross-breeding"; WBRC only started to clear Bewitched for broadcast on the station in 1967.
Soon after WBRC switched to Fox, it ceased production and broadcasting of local segments of the United Cerebral Palsy Telethon; WBRC was the first station to broadcast the telethon starting back in the 1940s. National celebrities would fly in to appear on this telethon and it was from WBRC that it moved to national prominence. Even in its waning moments at WBRC, the UCP Telethon would air locally produced mini-documentaries from WBRC (produced by Randy Mize and Tom Stovall).
WBRC produces a weekly law advice program, FOX6 WBRC Law Call; the program is a call-in format, in which viewers phone in and ask legal advice from a legal panel (usually personal injury attorneys). It is hosted by former WBRC reporter Tiffany Bittner, and airs live after the station's 10 p.m. newscast on Sunday nights.
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Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)