Uses and Reception
The song was used by Coca-Cola for a jingle in the mid-1980s concurrent with the "Coke is it!" campaign, which ran until 1988, and was most recently the track for a 2008 British Gas advert in the UK and in Italy. In the Philippines, it was also used in the early 90s as the soundtrack for an advertising campaign for the newly developed Ayala Center.
Composer-guitarist Oscar Castro-Neves relates that Jobim told him that writing in this kind of stream of consciousness was his version of therapy and saved him thousands in psychoanalysis bills.
Prof. Charles A. Perrone, an authority on contemporary Brazilian popular music (Música Popular Brasileira -MPB), wrote about the song in his doctoral dissertation (1985), an abridged version of which was published in Brazil as Letras e Letras da MPB (1988). He notes such sources for the song as the folkloric samba-de-matuto and a classic poem of pre-Modernist Brazilian literature.
Read more about this topic: Waters Of March
Famous quotes containing the word reception:
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)