Uses and Reception
The song was used by Coca-Cola for a jingle in the mid-1980s concurrent with the "Coke is it!" campaign, which ran until 1988, and was most recently the track for a 2008 British Gas advert in the UK and in Italy. In the Philippines, it was also used in the early 90s as the soundtrack for an advertising campaign for the newly developed Ayala Center.
Composer-guitarist Oscar Castro-Neves relates that Jobim told him that writing in this kind of stream of consciousness was his version of therapy and saved him thousands in psychoanalysis bills.
Prof. Charles A. Perrone, an authority on contemporary Brazilian popular music (Música Popular Brasileira -MPB), wrote about the song in his doctoral dissertation (1985), an abridged version of which was published in Brazil as Letras e Letras da MPB (1988). He notes such sources for the song as the folkloric samba-de-matuto and a classic poem of pre-Modernist Brazilian literature.
Read more about this topic: Waters Of March
Famous quotes containing the word reception:
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)