Shopping Center
Water Tower Place continues to be a shopping destination due to its size and its wide variety of shops, despite only having one anchor. The stores include Crane & Co Paper Makers, three of Abercrombie & Fitch's stores (Hollister Co., abercrombie Kids, and Abercrombie & Fitch) occupying the mall. American Eagle Outfitters opened in fall 2007. Chocolatier Godiva has a location in the mall. Other retailers include bebe, bebe sport, Banana Republic, Florsheim, Lacoste, Victoria's Secret, Movado, I Medici Firenze, Sephora, Betsy Johnson, CUSP, Chico's, Ann Taylor, White House Black Market, J. Jill, Oakley, Crabtree & Evelyn, The Limited, Finish Line, Inc., Lids, Aldo, Coach, Forever 21, Wet Seal and the official Chicago Cubs Clubhouse Shop.
Instead of a classic style food court, Water Tower Place offers multiple restaurant and cafeteria style eateries in the atrium of the center (Mity Nice Grill and Foodlife, both owned by Lettuce Entertain You Restaurants) as well as Wow Bao in the entrance area and Auntie Anne's Pretzels on the 7th Floor.
The eight-level mall has over 100 shops, including Macy's (formerly a branch of the renowned Marshall Field's), the flagship American Girl store (occupying the former Lord & Taylor which closed in March 2007), a live theatre, and several restaurants, arranged around a chrome-and-glass atrium with glass elevators. It was one of the first vertical malls in the world, although along North Michigan Avenue it has been joined by The Shops at North Bridge and the Avenue Atrium (better known as 900 North Michigan), both of which contain higher end retail mixes. The building's design successfully addresses the challenge of providing separate entries and vertical circulation for, what amounts to a regional mall-scaled retail center, one department store, the theater, offices, hotel, and residences.
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Famous quotes related to shopping center:
“The most important fact about our shopping malls, as distinct from the ordinary shopping centers where we go for our groceries, is that we do not need most of what they sell, not even for our pleasure or entertainment, not really even for a sensation of luxury. Little in them is essential to our survival, our work, or our play, and the same is true of the boutiques that multiply on our streets.”
—Henry Fairlie (1924–1990)