Water Tower Place - History

History

Originally conceived in the late 1960s by the Mafco Company (the former shopping center development division of Marshall Field & Co.), the skyscraper was eventually built in 1975 by Urban Retail Properties, a company led by Philip Morris Klutznick and his son Thomas J. Klutznick. The project received a J.C. Nichols Prize from the Urban Land Institute in 1986. The chief architect was Edward D. Dart.

The tower section is a 74-story 859-foot (262 m) reinforced concrete slab, faced with gray marble, and is the eighth tallest building in Chicago and the twenty-sixth tallest in the United States. When built, it was the tallest reinforced concrete building in the world. It contains an award-winning Ritz-Carlton hotel, luxury condominiums, and office space and sits atop a block-long base containing an atrium-style retail mall that fronts on the Magnificent Mile.

Water Tower Place's opening changed the economic dynamics of the Magnificent Mile by bringing middle-class shops to what had been a street dominated by luxury retailers, tony hotels, and expensive apartments. It shifted downtown Chicago's retail center of gravity north from State Street to North Michigan Avenue. Decades after its construction, its residences and hotel remain sought after addresses, and the mall is typically fully leased, drawing large enough crowds that some retailers operate outlets both inside the mall and outside it along Michigan Avenue.

The 360 condo units in the tower were designed in 1973. Richard A. Meyers Realty, Inc., was the contracted sales and marketing consultant. In a recessionary market, the company was given the challenge of demonstrating the product and obtaining hard contracts before construction began. This was a challenging assignment in the recessionary climate of 1974–1976.

A detailed product research study was conducted by Gary S. Meyers, which included examining on a room-by-room basis over luxury 100 high-rise condominiums in the Chicago metropolitan area and a like number around the nation. The product analysis was then compared with sales velocities of other projects to determine buyer needs and wants and their respective acceptable price points. The net result was a mathematically designed housing product that allowed for specific space allocation for each room in each unit. The results were efficient units, where each room had a competitive advantage. Because of this unique design methodology, the condominium units are still considered well designed, even decades after their construction.

After the product was designed, Richard A. Meyers Realty, Inc. and Urban Investment and Development took an entire floor in the Blair Building, 645 N. Michigan Avenue, and built several full-scale condominium units, several blocks away from the site. This combined marketing approach produced sales of over 100 units before the building was ready for occupancy, a pace that surpassed units ready for occupancy in competing buildings during the same period.

In 2001, a program of refurbishments was begun, including enclosing the exterior arcade along Michigan and adding a loading dock in the middle of the block for additional retail space. Also included were updates to the escalators and fountains leading into the mall from North Michigan Avenue lobby, as well as enhancements to the sidewalk areas, the mall's exterior facades, and department store entrances. Some of the changes included the addition of exterior glass walls and display areas for the department stores, some small specialty retail space in the renovated lobby area, and large exterior rounded, corner glass bay windows and lighted "fins" on the North Michigan Avenue and side street exterior walls of the mall. These last additions broke up the boxy nature of the original architecture and added some dimension and scale to the monolithic marble walls. The interior fountain between the escalators leading from the North Michigan Avenue lobby were also updated with a tiered "pop jet" fountain with cascading waterfalls and balls of water, controlled by computer-based choreography.

The Rouse Company acquired the center in 2002 during the breakup of the then Dutch-owned Urban Shopping Centers, Inc. It was subsequently acquired by General Growth Properties.

The building's most famous full-time resident is Oprah Winfrey . Having bought a $6,000,000 condo on November 28, 2006, Oprah says she is planning to eventually sell her residence in Water Tower Place, according to the Chicago Sun Times.