The Art of The Show
Over the years, Imagineering has conceived a whole range of retail stores, galleries, and hotels that are designed to be experienced and to create and sustain a very specific mood – for example, the mood of Disney's Contemporary Resort could be called “futuristic optimism,” and it’s readily apparent given the resort’s A-frame structure, futuristic building techniques, modern décor, and the monorail gliding quietly through the lobby every few minutes. Together, these details combine to tell the story of the hotel.
Imagineering is, first and foremost, a form of storytelling, and visiting a Disney theme park should feel like entering a show. Extensive theming, atmosphere, and attention to detail are the hallmarks of the Disney experience. The mood is distinct and identifiable, the story made clear by details and props. Pirates of the Caribbean evokes a “rollicking buccaneer adventure,” according to Imagineering legend John Hench, whereas the Disney Cruise Line’s ships create an elegant seafaring atmosphere. Even the shops and restaurants within the theme parks tell stories. Every detail is carefully considered, from the menus to the names of the dishes to the Cast Members’ costumes. Disney parks are meant to be experienced through all senses – for example, as guests walk down Main Street, U.S.A. they are likely to smell freshly baked cookies, a small detail that enhances the story of turn-of-the-century, small town America.
The story of Disney theme parks is often told visually, and the Imagineers design the guest experience in what they call “The Art of the Show.” Hench was fond of comparing theme park design to moviemaking, and often used filmmaking techniques in the Disney parks, such as the technique of forced perspective. Forced perspective is a design technique in which the designer plays with the scale of an object in order to affect the viewer’s perception of the object’s size. One of the most dramatic examples of forced perspective in the Disney Parks is Cinderella Castle. The scale of architectural elements is much smaller in the upper reaches of the castle compared to the foundation, making it seem significantly taller than its actual height of 189 feet.
Read more about this topic: Walt Disney Imagineering
Famous quotes containing the words the art of, art and/or show:
“The art of living is to function in society without doing violence to one’s own needs or to the needs of others. The art of mothering is to teach the art of living to children.”
—Elaine Heffner (20th century)
“That life is really so tragic would least of all explain the origin of an art form—assuming that art is not merely imitation of the reality of nature but rather a metaphysical supplement of the reality of nature, placed beside it for its overcoming.”
—Friedrich Nietzsche (1844–1900)
“Films and gramophone records, music, books and buildings show clearly how vigorously a man’s life and work go on after his “death,” whether we feel it or not, whether we are aware of the individual names or not.... There is no such thing as death according to our view!”
—Martin Bormann (1900–1945)