Popular Culture
Wallace and Gromit have been used in numerous advertising campaigns down the years. The duo were used to promote a Harvey Nichols store that opened in Bristol (where Aardman is based) in 2008. The pictures show them, and Lady Tottington from The Curse of the Were-Rabbit, wearing designer clothes and items. They were also used to prevent a Wensleydale cheese factory from shutting down due to financial difficulties after a member of staff came up with the idea to use Wallace and Gromit as mascots, as Wensleydale is one of Wallace's favourite cheeses.
Wallace and Gromit have also been used as the TV Station Ident for Christmas periods for the BBC, in both 1995 and 2008.
The duo were parodied as Willis and Crumble in an episode of The Simpsons entitled "Angry Dad: The Movie". Nick Park also made a voice cameo as himself in the same episode.
The theme song was used to wake up astronauts aboard space shuttle mission STS-132 in May 2010. It has been suggested on BBC Radio 4's PM that the theme should become the England football supporters' song, instead of The Great Escape main title theme.
In December 2010, while appearing on Desert Island Discs, Nick Park announced that he was working with Pleasure Beach Blackpool to build a theme park ride based on the characters.
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“You are, I am sure, aware that genuine popular support in the United States is required to carry out any Government policy, foreign or domestic. The American people make up their own minds and no governmental action can change it.”
—Franklin D. Roosevelt (1882–1945)
“... we’ve allowed a youth-centered culture to leave us so estranged from our future selves that, when asked about the years beyond fifty, sixty, or seventy—all part of the average human life span providing we can escape hunger, violence, and other epidemics—many people can see only a blank screen, or one on which they project fear of disease and democracy.”
—Gloria Steinem (b. 1934)