Promotional Items
Wacky Packages have been used in numerous products since the 1970s as incentives to purchase the product or to promote a new series release. The promotional stickers were highly successful as inserts in bags of Wonder Bread, running for three sets of stickers. Promotional stickers also appeared in Hostess products, Shedd’s Peanut Butter containers, Ralston Purina cereal, and more recently in a number of DC Comics (to promote ANS1) and in the Abrams Books line of products.
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