New Direction
Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This was culminated on the 10th June 2008 with the revelation that Voodoo will focus on high-end, top spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.
For the launch of their new brand direction they used the tag line of 'Blending Art, Innovation and Performance;' confirming the businesses future as a HP brand.
The Envy 133 laptop has been announced as generally available, while the Omen will (initially) be purchasable by invitation only.
Read more about this topic: Voodoo PC
Famous quotes containing the word direction:
“When you know what men are capable of you marvel neither at their sublimity nor their baseness. There are no limits in either direction apparently.”
—Henry Miller (1891–1980)
“Dressed to die, the sensual strut begun,
With my red veins full of money,
In the final direction of the elementary town
I advance for as long as forever is.”
—Dylan Thomas (1914–1953)