New Direction
Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This was culminated on the 10th June 2008 with the revelation that Voodoo will focus on high-end, top spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.
For the launch of their new brand direction they used the tag line of 'Blending Art, Innovation and Performance;' confirming the businesses future as a HP brand.
The Envy 133 laptop has been announced as generally available, while the Omen will (initially) be purchasable by invitation only.
Read more about this topic: Voodoo PC
Famous quotes containing the word direction:
“It is wonderful how well watered this country is.... Generally, you may go any direction in a canoe, by making frequent but not very long portages.”
—Henry David Thoreau (1817–1862)
“The mountainous region of the State of Maine stretches from near the White Mountains, northeasterly one hundred and sixty miles, to the head of the Aroostook River, and is about sixty miles wide. The wild or unsettled portion is far more extensive. So that some hours only of travel in this direction will carry the curious to the verge of a primitive forest, more interesting, perhaps, on all accounts, than they would reach by going a thousand miles westward.”
—Henry David Thoreau (1817–1862)