New Direction
Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This was culminated on the 10th June 2008 with the revelation that Voodoo will focus on high-end, top spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.
For the launch of their new brand direction they used the tag line of 'Blending Art, Innovation and Performance;' confirming the businesses future as a HP brand.
The Envy 133 laptop has been announced as generally available, while the Omen will (initially) be purchasable by invitation only.
Read more about this topic: Voodoo PC
Famous quotes containing the word direction:
“Man alone resists the direction of gravitation: he constantly wants to fall—upwards.”
—Friedrich Nietzsche (1844–1900)
“Virtuous people are simply those who have ... not been tempted sufficiently, because they live in a vegetative state, or because their purposes are so concentrated in one direction that they have not had the leisure to glance around them.”
—Isadora Duncan (1878–1927)