Culture
The social customs in Vizianagaram district are South Indian Style with minor changes. The local people are soft spoken and kind at heart with strong family traditions. Gurajada Appa Rao (1862–1915) used all forms of literature like drama, novel, poetry, short story and essay with equal facility. He assimilated the culture and language of this region and became the forerunner of social reforms in India.
The predominant religion is Hinduism. The major festivals are Sankranthi, Ugadi and Rama Navami, Maha Shivaratri, Deepavali, Ganesh Chaturthi, Dasara and Vijayadasami. The nine-day festival celebrations during Rama Navami and Ganesh Chaturthi are very popular in many towns and associated with many cultural events including Stage Dramas, Harikathas, Burra kathas etc. Festivals of Gramadevatha are held annually at Vizianagaram, Bobbili, Salur, Parvathipuram and Sambara with much fanfare. The most popular amongst them is Pydithalli Ammavari Jatra, celebrated at Vizianagaram on Vijayadasami day. And also Polamma Jatara, at Sambara in Sambara Village of Makkuva Mandal is a Very much state known famous festival being celebrated in every 3rd week of January. This is a very renown festival for north andhra people.
The cuisine is strikingly South Indian Style with Rice as the staple food accompanied by Dals, Rasam or Sambar, Vegetable Curries, Pickles and Curd.
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